tashas Inspired - A Celebration of Food & Art

Tessa worked both as the publishing agent as well as the project manager on this incredible book.

It is more than just a collection of recipes. Divided into seven different chapters; Café Society, A Spanish Affair, Le Bistro, The Levant Kitchen, A New York State of Mind, A Day in the Country and The Mediterranean Kitchen. The concept encourages home cooks to think like a restaurateur by considering all the elements that lend themselves to a specific menu, including the table setting and the music.

Each chapter’s themed menu is accompanied by a specially curated Spotify playlist to transport readers to each location, as well as offering helpful tips and suggestions for styling the perfect tablescape. To evoke a sense of place, the book is filled with over 70 pieces of beautiful and original art, playing a significant role in the art of entertaining. Artists include Alexandra Ross, Michele Nigrini, Mona Saudi and Akim Monet.

The tashas restaurants are all designed with the same underlying blueprint and yet have their own identity, inspired by a different city, country of culture, which is expressed in every element from the menu to the interior design. As with every tashas restaurant, every single detail is thought about in tashas Inspired, encouraging readers to do the same. The large-format hardback book sits perfectly on the kitchen counter as on a coffee table.

www.tashascafe.com

Tessa Graham

Tessa’s experience spans three continents and sectors as diverse as food, fashion, the environment, technology and sport. The common factor is that her work focusses on strategically developing businesses and individuals by starting with what she believes should be the most critical, influencing factor – the BRAND.

With a background in brand development across multiple platforms including television, publishing, licensing, sponsorship, speaking, franchising, digital, social and traditional media to name a few, she understands how these business models can be used to both communicate and leverage brands - at the same time as maintaining the integrity of what they stand for.

Her specialties include:

Brand Strategy

Brand Development

Brand Management

Business Development

Social Media Strategy

PR Strategy

Digital & Website Strategy

Intellectual Property Strategy

Publishing

Creative Project Management


Working for and collaborating with fast growing, entrepreneurial companies with strong leadership is what she loves.

Her success is evident by the companies and individuals she has had the honour of working with including Jamie Oliver, Natasha Sideris, the tashas Group, Fox Browne Creative, David Higgs, Lewis Pugh, Stella McCartney, Joe Boxer, and Razorfish to name a few.

Tessa was born and raised in Canada. She has lived in both the UK and the US for extended periods and now calls South Africa home.

https://www.tessagraham.com/
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Storyteller Productions Brand Strategy & Identity Development

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Uplifting the Restaurant Industry in South Africa