THE LONG SWIM | LEWIS PUGH

Written By Tessa Graham

Lewis Pugh took on a huge challenge by swimming the length of the English Channel – around 330 miles (530km) – from Cornwall to Dover.

The swim, which he completed within 50 days, is part of the worldwide Action for Oceans campaign, which calls on governments to fully protect at least 30% of the world’s oceans by 2030.

As well as raising awareness about ocean health, Pugh’s swim sought to highlight the positive impact marine conservation zones have on marine life.

After developing the Lewis Pugh Foundation brand and website in 2017, Lewis approached Tessa to update lewispugh.com as well as lewispughfoundation.com for his most important campaign to date – The Long Swim.

She worked closely with Lewis and his team on many elements of the campaign.

www.lewispughfoundation.org

Tessa Graham

Tessa’s experience spans three continents and sectors as diverse as food, fashion, the environment, technology and sport. The common factor is that her work focusses on strategically developing businesses and individuals by starting with what she believes should be the most critical, influencing factor – the BRAND.

With a background in brand development across multiple platforms including television, publishing, licensing, sponsorship, speaking, franchising, digital, social and traditional media to name a few, she understands how these business models can be used to both communicate and leverage brands - at the same time as maintaining the integrity of what they stand for.

Her specialties include:

Brand Strategy

Brand Development

Brand Management

Business Development

Social Media Strategy

PR Strategy

Digital & Website Strategy

Intellectual Property Strategy

Publishing

Creative Project Management


Working for and collaborating with fast growing, entrepreneurial companies with strong leadership is what she loves.

Her success is evident by the companies and individuals she has had the honour of working with including Jamie Oliver, Natasha Sideris, the tashas Group, Fox Browne Creative, David Higgs, Lewis Pugh, Stella McCartney, Joe Boxer, and Razorfish to name a few.

Tessa was born and raised in Canada. She has lived in both the UK and the US for extended periods and now calls South Africa home.

https://www.tessagraham.com/
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