MILE 8 | DAVID HIGGS
Originally, the celebrated South African chef, David Higgs, approached Tessa to do a brand strategy session with him and key members of his team. It was quickly decided that it was time for him to do his first cookbook.
The team wanted to create something truly unique and of the best quality possible. In her role, Tessa collaborated with David and the creative team in developing all of the content, copy, photography and design as well as developing timelines, budgets, etc.
Strategically, Tessa looked at a variety of publishing options – self-published, locally published in South Africa or published by an international partner. We decided to go with the self-published option printing with an Italian company that prints for one of the best publishers in the world, Phaidon.
Mile 8 is the story of David Higgs, celebrated chef and co-presenter of My Kitchen Rules, starting in the coastal town of Walvis Bay, through the cowboy kitchens of Cape Town in the 90’s, to the heart of South Africa’s lush Winelands, and culminating at Marble, a culinary tour de force in the heart of Johannesburg. It is a culinary adventure with over 90 dished and 150 recipes that bring together the unique and interesting flavours of Southern Africa.
