Getting artfull with Kholisa Thomas

Written By Tessa Graham

Tessa worked closely with Kholisa Thomas, Founder of artfull, to develop the incredible concept that she came up with to disrupt buying art by connecting art lovers with emerging artists.

The relationship began with Tessa facilitating a four-hour workshop to help Kholisa get clear on her personal brand and how that would influence the development fo the artfull business and brand.

For the next 18 months, they worked side by side to develop the brand and concept into a working business. This included the creation of the visual look and feel, videos, photography, website copy, automated email strategy, and content, trademark as well as the social media launch and strategy.

Building an online, disruptive business isn’t easy. Every little detail needs to be thought through and speak to the brand essence.

Of the project, Tessa says, “It was an immense pleasure to work with Kholisa on every element of this startup. Working collaboratively is what I love. I think the results speak for themselves”.

For more information go to www.artfull.co.

Tessa Graham

Tessa’s experience spans three continents and sectors as diverse as food, fashion, the environment, technology and sport. The common factor is that her work focusses on strategically developing businesses and individuals by starting with what she believes should be the most critical, influencing factor – the BRAND.

With a background in brand development across multiple platforms including television, publishing, licensing, sponsorship, speaking, franchising, digital, social and traditional media to name a few, she understands how these business models can be used to both communicate and leverage brands - at the same time as maintaining the integrity of what they stand for.

Her specialties include:

Brand Strategy

Brand Development

Brand Management

Business Development

Social Media Strategy

PR Strategy

Digital & Website Strategy

Intellectual Property Strategy

Publishing

Creative Project Management


Working for and collaborating with fast growing, entrepreneurial companies with strong leadership is what she loves.

Her success is evident by the companies and individuals she has had the honour of working with including Jamie Oliver, Natasha Sideris, the tashas Group, Fox Browne Creative, David Higgs, Lewis Pugh, Stella McCartney, Joe Boxer, and Razorfish to name a few.

Tessa was born and raised in Canada. She has lived in both the UK and the US for extended periods and now calls South Africa home.

https://www.tessagraham.com/
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