AN AMAZING JOURNEY WITH JAMIE OLIVER

Written By Tessa Graham

Tessa joined Jamie as a consultant to assist him in developing a relevant brand strategy in 2001 – just as the last Naked Chef series was about to air. At the time he had half of an employee.

Moving from consultant to Brand Director, Tessa worked closely with Jamie to further develop and build his brand across multiple platforms including publishing, television, product, and endorsements in more than 52 countries and 26 languages over the next seven years.

Tessa also worked as a member of Jamie’s key executive team in developing 14 companies that sat within the group. These companies included a television production company (freshone.tv), a design agency (theplant.co.uk) and a talent agency (fresh-partners.com).

www.jamioliver.com

Tessa Graham

Tessa’s experience spans three continents and sectors as diverse as food, fashion, the environment, technology and sport. The common factor is that her work focusses on strategically developing businesses and individuals by starting with what she believes should be the most critical, influencing factor – the BRAND.

With a background in brand development across multiple platforms including television, publishing, licensing, sponsorship, speaking, franchising, digital, social and traditional media to name a few, she understands how these business models can be used to both communicate and leverage brands - at the same time as maintaining the integrity of what they stand for.

Her specialties include:

Brand Strategy

Brand Development

Brand Management

Business Development

Social Media Strategy

PR Strategy

Digital & Website Strategy

Intellectual Property Strategy

Publishing

Creative Project Management


Working for and collaborating with fast growing, entrepreneurial companies with strong leadership is what she loves.

Her success is evident by the companies and individuals she has had the honour of working with including Jamie Oliver, Natasha Sideris, the tashas Group, Fox Browne Creative, David Higgs, Lewis Pugh, Stella McCartney, Joe Boxer, and Razorfish to name a few.

Tessa was born and raised in Canada. She has lived in both the UK and the US for extended periods and now calls South Africa home.

https://www.tessagraham.com/
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