When Natasha Sideris, Managing Director of tashas and Grace Harding, CEO of Ocean Basket decided to create an organisation to uplift the sit-down restaurant in South Africa and share best practice, they asked Tessa to be on the team. Her understanding of strategy as well as digital technology allowed them to build a quick and powerful presence for The Restaurant Collective online and across all social platforms.
Tessa’s experience spans three continents and sectors as diverse as food, fashion, the environment, technology and sport. The common factor is that her work focusses on strategically developing businesses and individuals by starting with what she believes should be the most critical, influencing factor – the BRAND.
With a background in brand development across multiple platforms including television, publishing, licensing, sponsorship, speaking, franchising, digital, social and traditional media to name a few, she understands how these business models can be used to both communicate and leverage brands - at the same time as maintaining the integrity of what they stand for.
Her specialties include:
Brand Strategy
Brand Development
Brand Management
Business Development
Social Media Strategy
PR Strategy
Digital & Website Strategy
Intellectual Property Strategy
Publishing
Creative Project Management
Working for and collaborating with fast growing, entrepreneurial companies with strong leadership is what she loves.
Her success is evident by the companies and individuals she has had the honour of working with including Jamie Oliver, Natasha Sideris, the tashas Group, Fox Browne Creative, David Higgs, Lewis Pugh, Stella McCartney, Joe Boxer, and Razorfish to name a few.
Tessa was born and raised in Canada. She has lived in both the UK and the US for extended periods and now calls South Africa home.
