Know your brand. Live your brand.
Define Your Brand
Capture your brilliance and get clear on what you stand for and how it informs every decision you make.
Create Your Brand
Build consistency into everything that you do – the look, feel, tone of voice and create the tools that you need to assure that you are recognised.
Build A Strategy
Know where you are now, where you want to go and how you are going to get there.
Build A Business
Get clear on the commercial opportunities available, which ones make the most sense and will support the on-going growth of your brand and business.
WHAT CLIENTS ARE SAYING
Tessa’s passion for building brands transformed when she worked alongside Jamie Oliver for seven years assisting him to build his brand and business around the world.
From this moment on, she converted the focus of her work from building product, service and company brands to building “personality brands” – brands that are based on the core passion and integrity of a talented individual and how to build a successful commercial business around them.
- Brand Strategy
- Brand Management
- Brand Development
- Business Development
- Social Media Strategy
With a background in brand development across multiple of platforms including television, publishing, licensing, sponsorship, speaking, franchising, digital, social and traditional media to name a few, she understands how these business models can be used to both communicate and leverage personality-led brands.
I have been building brands for decades. It’s been a fascinating journey – working in fashion, food, technology and sport. In late 2001, a young man named Jamie Oliver asked me to work with him to do what I do. I thought to myself, “What I do is build brands by giving them human attributes […]
Last night I was invited to a brainstorm with a group of women that are all members of a “collaborative” architecture practice. By collaborative, I mean that they all have their roles and work together to deliver on what each of them do – and together they are brilliant. But they are going through […]
Let’s work together
What’s in a Name?
One of the most important things to decide is what is the name of your brand. Keep it simple and consistent.
Focussing on Your Why
Focussing on your personal why helps you to make the right decisions – every time.
on Social Media
Once you know the name of your brand, protect it across all social and digital media.
Tessa is an inspiration
to us and exactly what
our business needed to move
to the next level.
She’s been brilliant at
concisely, practically and
passionately helping us refine
the ‘why’ for our business.
Dr Heidi & Margie
Building the tashas Brand