TASHAS GROUP

Written By Tessa Graham

As a Brand Strategist, Tessa works closely with Natasha, the Head Office team and our franchisees on all aspects of the groups many brands - tashas, Avli by tashas, Galaxy Bar, Flamingo Room by tashas and more - as well as on overall strategy, both regionally and internationally.

With a background in publishing, she headed up the publication of the tashas Café Classics Cookbook that met with critical acclaim. She has also been instrumental in delivering the tashas Inspired Cookbook that will launch in October 2020. She works on special projects across the group.

Tessa has worked with Tashas Group for over thirteen years.

www.tashasgroup.com

Tessa Graham

Tessa’s experience spans three continents and sectors as diverse as food, fashion, the environment, technology and sport. The common factor is that her work focusses on strategically developing businesses and individuals by starting with what she believes should be the most critical, influencing factor – the BRAND.

With a background in brand development across multiple platforms including television, publishing, licensing, sponsorship, speaking, franchising, digital, social and traditional media to name a few, she understands how these business models can be used to both communicate and leverage brands - at the same time as maintaining the integrity of what they stand for.

Her specialties include:

Brand Strategy

Brand Development

Brand Management

Business Development

Social Media Strategy

PR Strategy

Digital & Website Strategy

Intellectual Property Strategy

Publishing

Creative Project Management


Working for and collaborating with fast growing, entrepreneurial companies with strong leadership is what she loves.

Her success is evident by the companies and individuals she has had the honour of working with including Jamie Oliver, Natasha Sideris, the tashas Group, Fox Browne Creative, David Higgs, Lewis Pugh, Stella McCartney, Joe Boxer, and Razorfish to name a few.

Tessa was born and raised in Canada. She has lived in both the UK and the US for extended periods and now calls South Africa home.

https://www.tessagraham.com/
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