THE LONG SWIM | LEWIS PUGH
Lewis Pugh took on a huge challenge by swimming the length of the English Channel – around 330 miles (530km) – from Cornwall to Dover.
The swim, which he completed within 50 days, is part of the worldwide Action for Oceans campaign, which calls on governments to fully protect at least 30% of the world’s oceans by 2030.
As well as raising awareness about ocean health, Pugh’s swim sought to highlight the positive impact marine conservation zones have on marine life.
After developing the Lewis Pugh Foundation brand and website in 2017, Lewis approached Tessa to update lewispugh.com as well as lewispughfoundation.com for his most important campaign to date – The Long Swim.
She worked closely with Lewis and his team on many elements of the campaign.
