BUILDING THE TASHAS BRAND

Written By Tessa Graham

tashas is a growing business with 17 restaurants in South Africa and five locations in UAE.

The core of Tessa’s consultancy with tashas, is working directly with Natasha Sideris, founder and Managing Executive, on a multitude of projects including overall strategic development and growth for the brand and the business both internationally and within South Africa.

Specific projects include: social media strategy, brand strategy, trademark and IP strategy, web presence, publicity, organisational strategy as well as publishing the first and best selling tashas Cookbook, launched in March 2015 to critical acclaim.

 www.tashascafe.com

Tessa Graham

Tessa’s experience spans three continents and sectors as diverse as food, fashion, the environment, technology and sport. The common factor is that her work focusses on strategically developing businesses and individuals by starting with what she believes should be the most critical, influencing factor – the BRAND.

With a background in brand development across multiple platforms including television, publishing, licensing, sponsorship, speaking, franchising, digital, social and traditional media to name a few, she understands how these business models can be used to both communicate and leverage brands - at the same time as maintaining the integrity of what they stand for.

Her specialties include:

Brand Strategy

Brand Development

Brand Management

Business Development

Social Media Strategy

PR Strategy

Digital & Website Strategy

Intellectual Property Strategy

Publishing

Creative Project Management


Working for and collaborating with fast growing, entrepreneurial companies with strong leadership is what she loves.

Her success is evident by the companies and individuals she has had the honour of working with including Jamie Oliver, Natasha Sideris, the tashas Group, Fox Browne Creative, David Higgs, Lewis Pugh, Stella McCartney, Joe Boxer, and Razorfish to name a few.

Tessa was born and raised in Canada. She has lived in both the UK and the US for extended periods and now calls South Africa home.

https://www.tessagraham.com/
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